What happens when the thing you do for a living becomes free?
The Attendant — a short film about the year at the Seattle Convention Center.
A storytelling keynote about how one person writing about disruptive technology handled its arrival in his own career.
It opens on schemas — the set of tables underneath a system, the part that is hard to change because everything else assumes it will stay put — and on the way a career quietly becomes one. From there it goes somewhere the usual advice about embracing change does not: what it actually looked like, what did not work first, and what turned out to be worth more than the specialty.
Twenty years explaining technology to the people who had to make decisions about it, five of them on staff at a trade publication and fifteen independent. The change, when it came, was availability: the same capability arriving in front of everyone at once. Then a year at the Seattle Convention Center, taken deliberately as the job least likely to be automated. Then leaving it, and going back to where it started, which was databases: the first part-time job, the college major, the first full-time job. Low-code first, then Python and test-driven development, then AI. What came out of that runs several things now.
The talk, delivered at Spark Live 2026 — NSA Northwest, Seattle.
The cards, in fifteen seconds.
The pitch, to the people who market a destination.
Built since, and all of it running.
Building working software with AI, and publishing the method as it goes.
Civic journalism that used to require a newsroom.
A research library of software decisions — the real alternatives, compared, with a viability read on each.
Describe what you need, get a working database.
It runs as a keynote or a longer session and it adapts to who is in front of it. Tell me the date and the audience.